Hayes Brake



Philip Malliet,

With 30 years of success in leadership roles within a variety of industries, Phil joined Hayes as President and CEO in 2014. An innovative and creative international business leader, Phil is an agent of change. “Change is the new normal and those who proactively drive change will be the winners.”

Phil leads his teams with a proactive sense of urgency, because he knows customers always have alternatives. He is a leader who encourages questioning the status quo, while requiring accountability to achieve operational efficiency, consistent financial performance and profitable growth.

Throughout his career, Phil has proven the ability to attract and mentor highly productive teams. He has led them in the execution of aggressive, multi-faceted strategic initiatives to deliver the company mission. “Strategy deployment is the process that gives life to a strategic plan—it is the differentiator that separates a great company from the rest.”

Phil earned his BS in Mechanical Engineering from Marquette University and an MBA also from Marquette. He resides in Colgate, Wisconsin, is married to wife Karen and has two children.

Outside of Hayes, he can be found traveling the Midwest to watch his daughter play collegiate soccer or coaching his son on the baseball diamond. He enjoys golfing with his wife—who regularly scores better than he does. To blow off steam, he looks forward to a good trail ride in the summer or winter and is excited to pilot one of the many Hayes equipped mountain bikes or snowmobiles in its demo fleet.

Rod Fostner,

Bean counter, numbers cruncher, money dude…in his more than 30 years of diverse financial and management experience, Rod’s heard just about every clever (and not so clever) term for financial officer.

But he’s quick to tell you that his experience is more than financial. He’s also been in operations management, product development, sales, marketing and distribution strategy. “I feel the best financial officers have a fully rounded perspective. I know our business from all aspects. So, when I make a decision or give advice, it usually reflects what’s best for the entire company, not necessarily just the bottom line.”

Rod holds a bachelor’s degree in accounting and finance from the University of Wisconsin and is also a CPA. In his free time, he likes to sharpen the right side of his brain with art and cultural outings. Not surprising given his penchant for being an all-around guy.

Kurt Person,
CTO & VP Product Development

Kurt enjoys the reputation around Hayes as the guy most likely to test the limits. That applies to our brake systems and products, and it probably doubles for his weekend obsessions.

Leading the product development and engineering side of the business, it’s his duty to understand how products perform under all conditions, especially at the ragged edge of reliability. So, he goes full out. The net effect is that he’s been able to spearhead technologies like Trail Trac ® and the Hayes Technology Roadmap. He relies on his 20+ years of Detroit-based automotive engineering, most of it with BOSCH, to help guide product development processes at Hayes. “My role at Hayes is unique in that it allows me to blend my career calling with my powersports obsessions.”

Kurt graduated from Northern Michigan University with BS in Industrial Technology – Automotive Design. He and his (extremely understanding) wife are the proud parents of three boys – each of whom enjoys their father’s need for speed.

Darren Campbell,
Vice President & GM Hayes Bicycle Group

For a guy who started out in our engineering test labs as an intern, Darren’s come a long way.

Throughout his time here, he’s been involved in everything from design to production to marketing. Today, he runs the highly successful Hayes Bicycle Group. And his versatile background serves him well as he helps shape all aspects of each of the five brands.

Darren doesn’t mind being underestimated. Maybe because he knows his passion, experience and work ethic will ultimately win the day. “Growing up in rural Wisconsin working on farms, meat plants and other grunt jobs, you learn to take nothing for granted. Just keep your nose down, work hard and good things will happen.” Call it the extra gear that good cyclists possess.

Darren holds a Bachelor of Science in Mechanical Engineering from Milwaukee School of Engineering and an MBA from UW-Milwaukee. He is married with two children.

LouAnn Koval,
VP of Human Resources & General Counsel

Lou Ann Koval joined Hayes in 2010. Lou Ann has over 20 years of professional legal experience and a very diverse background relating to complex revenue contracts, litigation, liability risk management, supply agreements and licensing. She spent eight years as Senior Counsel for Metso Minerals Industries, and has been with various local law firms. She holds a J.D. Degree from the University of WI Law School and received her B.A. in Economics from the University of Michigan.

Doug Adrian,
VP of Sales & Marketing

Doug Adrian has been with Hayes since 2015. Prior to joining Hayes, he served as Sr. Director of Operations for Generac Power Systems. Prior to that, he worked for two divisions of the Enovation Controls Company as a Director of Operations and Director of Quality and Customer Service. His past endeavors also include working as a Lean Six Sigma Master Black Belt for several years at Mercury Marine. He received his Master’s Degree in Engineering, with an emphasis in Manufacturing Systems Engineering, from UW-Madison.

Bob Reynolds,
Global Director of Quality & Strategic Sourcing

Bob joined the company in 2016. Prior to joining the Hayes team, he served as Manager of Supplier Quality and Development, QMS Manager and Interim Director of Global Quality for Joy Global. Prior to that, he served as the Director of Operations for Woodway USA; leading the company to ISO 9001 certification, service profitability, and Lean Manufacturing implementation.

Bob holds a Bachelor of Science in Business and Management from Cardinal Stritch University, attended Kentucky University for Lean certification, UWM for Six Sigma Black Belt certification, as well as, certifications from ASQ for Certified Manager of Quality/Organizational and Lead Internal Audit.

Kendrew Sua,
General Manager, Taiwan & China

Kendrew joined the company in 2003. He has more than 20 years of experience with Taiwanese/Chinese and US multinational companies in a variety of management positions including project management, sales & marketing, procurement and manufacturing.

Kendrew holds a Bachelor’s degree from NTU Taiwan and an M.B.A from UOW Australia. He was an Advance Data Analyst and associate lecturer of Marketing Research and Strategy at UOW prior to joining the private sector.

Kendrew is a polyglot and can converse in 7 languages, and enjoys riding his mountain bike on weekends.